As I mentioned earlier, the broking industry has tens of thousands of people who rely on introducing customers as sub-brokers, APs, remisiers, etc., partnered with 200+ retail brokers for a living. Any regulation made for a few people who are misselling, overselling, etc., can hurt the livelihood of this entire industry and sector that depends on revenue from introducing customers to brokers. The solution for this isn’t as easy as you think if you think of the overall structure of the capital markets.
Again, as mentioned earlier, 90% of our business comes directly. When we started, the only way we could grow with our low pricing and no ad budget was through customer referrals. That is why we created the customer referral model back in 2010. Some customers got bigger and ended up becoming partners.
Also, having a variable brokerage structure would mean complicating our business model. One reason we have done well is because we have had the same offering for all the 1.3 crore customers from day one of our business 13 years back. In a low-cost, low-margin business, you need to keep the business simple.
Also, business doesn’t or can’t work that way. You can’t tell Pepsi/Coke; I won’t look at your advertisement, but give me Pepsi/Coke at a 90% discount as most of the money we pay for a Pepsi/Coke is for advertisement.
Everyone needs to understand that there is no easy money in the market or any walk of life. If you believe it, you will get lured into being sold into something that will do more harm than good. It could be courses, books, stock tips, business advisory, etc.