Found this SIP related article. Thoughts?

@nithin

https://www.finpeg.com/views/marketing/landing/alpha_sip?utm_source=quora&utm_medium=paid&utm_campaign=alphaq3

Is this a gimmick to get subscriptions?
Your thoughts?

Thanks.

With too many service providers now wanting to get a piece of the MF SIP market share in India, by introducing new techniques / methods / logic to do a simple SIP,

I am afraid if this is going to end up like our discount broker industry here. Like majority of the discount brokers now just managing to keep floating and pay the staff but lost the interest to innovate further for the benefit of customers.