If a company declares dividend on that particular day like JSW steel is declaring on 4th july 16, it's price of stock future rise or fall?

If a company declares dividend on that particular day like JSW steel is declaring on 4th july 16, it’s price of stock future rise or fall?

Hi upasana, The dividend is paying the company asset to share holder. So the money is going out of the company.Hence share price will reduce always. The reduction of the share price will take place on ex dividend date.