That means you are a retail investor, not NON-retail investor/shareholder.
Retail investor
A retail investor is an individual investor possessing shares of a given security. Retail investors can be further divided into two categories of share ownership.A Beneficial Shareholder is a retail investor who holds shares of their securities in the account of a bank or broker, also known as “in Street Name.” The broker is in possession of the securities on behalf of the underlying shareholder.
A Registered Shareholder is a retail investor who holds shares of their securities directly through the issuer or its transfer agent. Many registered shareholders have physical copies of their stock certificates.
Source: Wikipedia 
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