The problem is these companies do not know how to sell their product.
Kotak’s FIT plan is uber cool and could be a disruptive.
But these aristocrats do not know how to market to the common people in India.
Axis had a similar offer few months back, but they failed to attract clients.
Unless they start being transparent on the Intraday leverage for shares, fno ,and write it in big letters on their site, like rest of the discount brokers do. They are not going to sell this product.
On the other hand, their current high revenue generating clients will shift to this plan , and they will net loose out on revenue with these kind of offers.