Old Stockbrokers

This is a bit off-topic.

How do old Stockbrokers mostly located in and around Phiroze Jeejeebhoy Towers/South Mumbai survive in today’s tech heavy world and compete with the likes of Zerodha, Upstox etc. ?

I have heard through my sources that most of these brokers have Holdings north of 100 Crores

Do they indulge in marketing to acquire customers?

Or they do Prop Trading/Market Making like in Chicago?

Or they act as operators in collusion with other brokers?

I sometimes see their names in Bulk/Block deals trading in scrips never heard of.

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