Order placement in ipo

Whenever i go for an IPO Zerodha does not allow to subscribe more than the __value of 2 lakhs at once i wonder why?
what should i do to place order more than 2 lakhs?

Maximum amount one can invest in IPO through Retail Investors category is capped at 2 lakhs. To invest more than 2 lakhs, you can apply through Netbanking ASBA, using your Zerodha account details. You can check out the process here: