Our AUM is growing but new signups are slowing. What would you do?

Just taped, still fiercely leaking holes. and the entire roof is broken, leakage can be seen every where.

They need to introduce / replace the existing things entirely.
If you ask them to give X, you will get a reply that they are working on Y.

Also , we know all and know what do you want.
So don’t ask us what do you want.

It s almost akin to saying take myway or take highway.
So many took the highway.

Also they may have started working on these issues , but again the problem is they will take another 5 to 7 year’s to fix these and by that time they might already be down to half of its current size.

I will tell you what will also be ready by that time😊

Zomato Jet
India’s own fab and 2nm Chip
ASML opening India Subsidiaries
Tesla opening SpaeX India subsidiaries
Chandrayan 5 launch
Mahindra, Tata and Tesla in fierce competition for flying car market share.
Yogi Ji Taking oath as PM
:grin:

What else you guys think will be ready by that time :interrobang::innocent:

Edit1 - Spelling’s

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This is for @nithin
I want to know how this is aligned with your core philosophy?

Do you think by not resolving small quirks for weeks and months is part of breadcrumbing strategy to retain customers, works?

And is doing this to a loyal customer base is justified?

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@Galaxy Aren’t you thisisbannerjee guy? Everybody knows you love dhan. You celebrated deleting zerodha account on thier forum what are you doing here still? I think your intention is clear. Anyway, open dhan and zerodha 1 min chart side by side and see the lag on dhan charts yourself unless you are blind you will see it lagging everyday, causes huge slippage on every order, i am disappointed by lack of features on zerodha but lag on dhan costs money and its not small

It doesn’t work like that. Things go into a priority list and are then worked on. You can’t take every request and prioritise it over everything else we are working on. And also, unfortunately, we are not a small broker anymore; there are dependencies on multiple things.

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Lately, I’ve seen people on social media posting memes and jokes about the name ‘Zerodha’ — like one saying, ‘Now you know why it’s called Zero-dha… because your capital goes to zero.’ I’m not fully sure what’s driving this sentiment, but maybe a rebranding or name refresh could help shift perception. Just putting the thought out there.

@nithin Thankyou for the reply.
I just hope small quirks gets resolved in weeks instead of months and years.
No matter how big you get, resolution time should not get big proportionally, even Microsoft and Google update comes every quarter, sometimes even within weeks time.

Best Wishes

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Yes, as seen in the above screenshot Kite Connect (includes market-data) is charged.
Kite connect Personal (does not include market-data, supports order placing) is free.

Maybe good time to add a “Connect personal: Free” to the above table to clearly highlight this? :thinking:

This is correct. We’ve noted this. Will have this changed. Thanks for pointing this out. @cvs @User786

I had moved to AngelOne because Zerodha’s api for algo trading was not free. Now, I am moving to Flattrade because they have do not charge me brokerage for F & O trades. If I do not like Flattrade, then I will go to Finvasia or 5paisa or IIFL. Their brokerage charges are lower than that of Zerodha. There are lower brokerage alternatives to Zerodha. And, most brokers have stable connections, and as hassle free as Zerodha. So, Zerodha has no special appeal at all, for algo based F & O traders like me. Good customer support by itself is no edge for Zerodha.

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This looks Like Bank Nifty index where 3-4 player dominate :wink::wink:

Well do you think this is going to change in next 2-3 years where small player eat up significant share from big players?

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If the old players continue to behave like this (the current scenario) then this order is going to be shuffled again.

Just remember the old days when Z started, how it toppled the order in few years.

My take is , whenever @Zerodha and @nithin plan a new feature or something , a good idea would be to release the structural design first with the community.

No code just pencil design.

By sharing with the traders, they can get a traders perspective and a lot of good/bad feedback. Which will be resulted in less rework and definitely will save a lot of heart burn on both sides.

This is an interesting thought, but in practice, it tends to add a lot more complexity and slow things down.

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How do you know that (it tends to add a lot more complexity and slow things down), without even trying the process.
I say it saves a lot of rework and fulfill the real objective (which is helping traders).
You can always discards all the feedback and do your own thing.

Always a good idea to test the process and then implement or discard it, It is an essential part of the SOP of any development cycle.

I’ll try to keep this as precise as possible.

Zerodha’s biggest strength has always been trust. Everyone on this forum—posting, questioning, and helping—is doing so in their own precious time. People feel emotionally connected with the term Zerodha.

Even after years of ranting, raising feature requests, and questioning functionality vs reliability, users chose to stay because they hoped this would eventually become the perfect one-stop platform. Remember, Zerodha never relied on advertisements—it grew purely through word of mouth. The decline today is only because alternatives have become more appealing.

For mutual funds, people prefer Groww. I myself recommend Groww to users from tier-3 cities because of the constraints in Coin and the difficulties around regulatory setup.

For trading, others have already pointed out the gaps.

The biggest frustration is that simple features take years to implement. Every year, the same threads resurface, and users only receive the same assurance: “It will be done soon.”

Right now, Zerodha is retaining customers only because switching platforms is not easy (imagine a scenario were user can port brokers, just like network provider). That’s why your AUM continues to grow. But signups are falling because other apps are providing features that Zerodha delays, often citing reasons like scale, code complexity, operational issues, or regulatory hurdles—excuses that competitors have already solved.

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Jio could find a way to get the required regulatory/policy alterations done…
Don’t think I would move though…

How was the move to FlatTrade? I know their platform is very good, how about their API’s and execution speed etc…

Have started tentatively with Flattrade. So far, all good.