Price sensitive news in Intraday

During the day if some price sensitive news comes up then 99% of the time when TV channel shows that news, the market discounts that beforehand. So, if the news is positive then if you take Long position you are going to be trapped for sure and vice versa.

So, my question is how others are taking position before knowing the news on media assuming that everybody does not have insider source of every companies. Or is it the fact that some indicator or something is there which can indicate that the stock is going to react based on some news.

Or is it just luck factor whoever took position assuming that something is going to happen.
Let me know your view on this…

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