# Product updates over the last year at Zerodha **URL:** https://tradingqna.com/t/product-updates-over-the-last-year-at-zerodha/153765 **Category:** Announcements **Created:** [September 25, 2023, 12:54pm UTC](https://tradingqna.com/t/product-updates-over-the-last-year-at-zerodha/153765 "2023-09-25T12:54:58Z") **Posts on this page:** 1 **Showing post:** 82
### Author: ![Meher\_Smaran](https://tradingqna.com/user_avatar/tradingqna.com/meher_smaran/32/45882_2.png) [@Meher\_Smaran](https://tradingqna.com/u/Meher_Smaran) #### Post date: [October 1, 2023, 10:21am UTC](https://tradingqna.com/t/product-updates-over-the-last-year-at-zerodha/153765/82 "2023-10-01T10:21:33Z")
Hi @abcd5662 The conversation about what the business thinks regarding fixed brokerage plans not being viable business wise was fairly clear. We honestly believe that overtrading is a risky thing to do for a trader (I’ve been a trader myself for good part of 7 years and can vouch for it) and we say this everywhere on a regular basis not just for the sake of saying it - be it on TQnA, twitter, Z-connect or even during interviews and it is not definitely some rhetoric that we try to preach others - We are trying to back it up with our products like nudges, kill-switch, virtual contract note and many other initiatives like Varsity modules like Innerworth. Will some traders look to move away looking at lower pricing? Definitely possible but our focus as a business will be to try our best to help our clients do better with their money (trading or investing) while improving the overall product and make it the best experience for them. > [@abcd5662](#): > > While the effort can be the same, I assume that the exposure that zerodha takes with fno trades will be directly proportional to the volumes (blackswan events for brokers that Nithin keeps talking about while defending the brokerage fee). While black swan event related risk factors are one key thing: > [@The Crude episode & the risk of running a brokerage business](https://tradingqna.com/t/the-crude-episode-the-risk-of-running-a-brokerage-business/75479): > > I guess everyone knows what happened to crude oil yesterday on the international markets, 20th April 2020. If you don’t, check this article: I have been getting queries since yesterday night from people about how this incident has affected Zerodha and Indian commodity brokerage firms. So here is a summary. Crude oil is one of the most actively traded commodities on MCX. It is a cash-settled derivative contract, which means on the expiry day all open contracts get settled as per the closing p… There are also other factors like the efforts that vary in let’s say the backend operations of the business for someone who takes 10 trades per month and 500 per month. But, you are right and what you said makes sense if we look at the whole point from a client’s perspective in general. Hopefully, we can agree to disagree here 🙂 --- _[View the full topic](https://tradingqna.com/t/product-updates-over-the-last-year-at-zerodha/153765)._