@nithin I just randomly thought of checking how Zerodha promoted the SGB series launched just before Diwali.
https://twitter.com/zerodhaonline/status/1327130106268147713
It again uses the superlative adjective ‘best’ which I had mentioned in my previous response that Zerodha being a neutral stockbroking company, should see every product equally without any prejudice, and shouldn’t pick colour from your personal preferences and biases because you and zerodha are two different entities.
I don’t know if the copywriter got the message or not, but if I had to write it, I would have written -
Option 1:
This Dhanteras, all that glitters is Sovereign Gold Bonds. Know why:
- You get paid interest of 2.5% every year
- Guaranteed by the Government of India
- No expenses, no other charges
Invest today. #HappyDhanteras
Option 2:
Thinking of buying Gold this Dhanteras? Invest in Sovereign Gold Bonds. Know why:
- You get paid interest of 2.5% every year
- Guaranteed by the Government of India
- No expenses, no other charges
Invest today. #HappyDhanteras
The above copy doesn’t pass any judgment that SGB is the ‘best’. It simply shares the features, makes the investors aware; but let them decide for themselves.
Hope the copywriters gets it this time. I would watch out for the copy of next SGB series.