Research analyst and investment advisor regulation violation

@nithin I just randomly thought of checking how Zerodha promoted the SGB series launched just before Diwali.

Screen Shot 2020-11-30 at 5.33.49 PM
https://twitter.com/zerodhaonline/status/1327130106268147713

It again uses the superlative adjective ‘best’ which I had mentioned in my previous response that Zerodha being a neutral stockbroking company, should see every product equally without any prejudice, and shouldn’t pick colour from your personal preferences and biases because you and zerodha are two different entities.

I don’t know if the copywriter got the message or not, but if I had to write it, I would have written -

Option 1:
This Dhanteras, all that glitters is Sovereign Gold Bonds. Know why:

  • You get paid interest of 2.5% every year
  • Guaranteed by the Government of India
  • No expenses, no other charges

Invest today. #HappyDhanteras

Option 2:
Thinking of buying Gold this Dhanteras? Invest in Sovereign Gold Bonds. Know why:

  • You get paid interest of 2.5% every year
  • Guaranteed by the Government of India
  • No expenses, no other charges

Invest today. #HappyDhanteras

The above copy doesn’t pass any judgment that SGB is the ‘best’. It simply shares the features, makes the investors aware; but let them decide for themselves.

Hope the copywriters gets it this time. I would watch out for the copy of next SGB series.