Hmmm. I will speak bitter truth.
If someone is good at stocks analysis, he wont waste time setting up recommendation services etc etc. Rather he would prefer to become a billionaire by trading his own stock analysis than making others a billionaire by doing charity. Yes charging small fees for making them earn unlimited can be looked as a charity.
Secondly, a person only chooses to be a tips provider because he’s not good at making money through trading! So the idea is to also not allow other people to make money by first looting good money as fees from them & later making them suffer good losses in trading by useless tips etc. So a tip provider makes good safe money by giving Paid Gyaan which otherwise is freely available in india!!
No matter when anyone starts learning basics of stock markets trading, he reads this line many times. That is, Stay away from tips!
And still people continue to fall trap to it. And some of the loss making traders turn to become tip providers. While many of the traders keep changing tips providers.
Best business is to become a broker by offering quality services at lowest price.
Zerodha has much more left to do as a broker. They can offer alot more & it will quickly flood them countless customers in no time.