Why invest in direct mutual funds on Coin?

[nithin]

@sent

Understood direct mfs. But is this any different from buying a direct Mf in another online broker like ICICI Direct? Basically do i benefit monetarily by buying it from Zerodha instead of ICICIdirect?

ICICI and 99.9% of them out there are distributors. They are not selling direct MF. Check this link, ICICI is one of the biggest distributors in India. They earn over Rs 300 crores every year as commission from fund houses.