Why was there no effect on ITC stock price after bonus issue?

On July 1st 2016 a 1:2 bonus was issued but the price remained same after the ex-bonus date

If you are checking on charts then the price that is shown now will be adjusted to splits.It used to trade at 360 levels before the split but currently trading around 250 levels so there is a big change in the price of ITC before and post split dates.

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