Most F&O contracts today are over Rs5lks, so even if you were someone who traded only 1 lot, buy and sell would mean a minimum Rs 10lks and Rs 40 (20+20) is like 0.004% of the contract. The impact cost is most of the times much higher than what we charge (difference between the bid and ask). Even other charges like STT, Stamp, exchange charges are higher. For any business to sustain in the long run, it has to earn, otherwise eventually it will stop. As a customer trading, We started with Rs 20/order back in 2010, even inflation adjusted, ideally we should have been atleast twice as much today. Yes there are other really small brokers today trying to do this at lower costs, but that is because they have no other way to catch up with us. Their product is still way behind, so it has to be lower cost.
We have no idea to lower the fees,. Btw fixed monthly fees isn’t a right business model, in our business there is an effort that goes into supporting every trade, so revenue has to go up with the number of trades. The effort per order irrespective of the size remains the same, hence we charge a flat fees per order unlike others who charge %.