Zerodha started advertising?

Hi, seeing Zerodha ads on chittorgarh and other financial websites from google ads.

Not that it is a bad thing, but has Zerodha started advertising finally??

For this specific website, it seems the website owner themselves are running that Ad. I concluded this after noticing that the referral code for the ads as well as the regular links/banners is the same -


Maybe they are using Google’s Ad Manager to track performance of various banner ads on their website.