@nithin, I am trading in Zerodha from 2010, i am a great fan of Zerodha and I recommended to many of my friends
I have account with other brokers for some reasons. If you resolve all the user pain points, it will help people like me to stick to one account Zerodha.
I hope this helps you to serve customers in better way.
Centralized common account for Equity and commodity - to trade in other account i have to withdraw from one account and add in to other, this complete process is taking 3 days. (T+1, processing time 24hr, +1 more day if i place request for higher than available funds). One of my broker is transferring the funds internally and automatically. If it is possible for others it is technically possible for Zerodha also, i guess.
Fund withdraw process - The available funds showing in kite is different from console. Even after deducting T+1 settlement money, i guess margin calculation is different during market hours and after market, due to this most of the time fund withdraw request is rejected and we have to wait for one more day, because you will process request once in a day. One of my broker will process withdraw amount for least of available funds and requested amount.
if i requested for 1 lakh and available funds are 90K, they credit 90K in my account.
And you can process fund withdrawal multiple times in a day and 24/7, now NEFT is 24/7
WatchList - Today when i am adding to USDINR 75 PE May 8th, it’s not showing in search.
Providing Option Chain for NIFTY/BankNifty/USDINR will help a lot , no need to add any strikes. Adding weekly strikes is a painful process. Allow more than 5 watchlists, for option traders it’s not sufficient
Not allowing OTM strikes, I know the issue Zerodha is facing, if it is already exhausted, why still opening new accounts, it will narrow down the strikes further. Some how you need to resolve this issue. Just for this reason I opened one account with other broker.
NCDEX - I don’t know what is stopping to open NCDEX account after one decade of Zerodha, i am a seasonal trader on NCDEX.
Auto square off positions - in case of margin shortage, if you provide the call to client, it will help to take decisions. The major problem with RMS team is, in case of hedge positions, if they sq.off wrong position, it will further increase the margin shortage. And it is more problematic once exchanges started with new margin frameworks.
Technical glitches - There are known events from zerodha, but there are unknown issues…,
a. Some time we need to kill the app and reopen otherwise feeds are not coming.
b. On opening bell, placing orders are going to pending validation.
c. Funds balance is not refreshing some times.
Hope this finds you exploring new opportunities and you resolve those(at least few) in near feature