Thanks for shifting from HDFC 
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We are about to launch emandates for direct bank a/c transfer and also working on launching STP. With our SIP, you can start/stop anytime you want, which is much better than traditional where it takes a lot of time, especially when AMCs are having issues and clients want to switch/stop. Detailed portfolio information is coming on Console, it will not only show MF bit, but also across equity and MF (stock holding concentration, etc). LTCG tax free units will show up in the holding section of Console. LAS is coming up soon. Point 10, we will work on it.
@faisr point 7/8?
The rest, we can’t really offer because we sell direct mutual funds in demat mode. By doing in demat mode, we h have been able to power almost Rs 5000 crore of investments with just a 4 member team. If you had to compare this to competitors who are doing in non-demat, they have 10 times more people on the team and have done maybe just 1/10th of the business. Not just that, in non-demat, all other operating costs go up significantly.
Why should you as a client be bothered about this? Currently none of the direct mutual fund platforms are generating any revenues, but all of them would be burning upwards of Rs 10 crore/year (including marketing and advertising) to run the business. The only way this will work is from VC funding and/or if they figure a way to monetize. What happens if either doesn’t happen, your investments are for long term and not short. Yes, your investment is safe even if platform decides to shut shop. But you’d have to worry about moving out all of the details/holdings/emandate to another platform. Not just for us, even the AMCs themselves save a lot on supporting MF in demat, as the RTA costs are lesser. If I’d have to fathom a guess, eventually everyone will be forced to sell MF in demat mode because of the operational leverage and some of the limitation today will get solved for.
So I know you as a client want to be penny wise, and go to a direct MF platform who is not charging anything and gives you everything. But like I mentioned, it isn’t really sustainable. Maybe one in many will eventually survive if they don’t charge anything, and once the consolidation happens everyone would get back to charging what should ideally be charged for such a platform (not zero ). Btw even if you don’t decide to switch, maybe you should donate some money to the platform you use, just to help them survive as you’d want them to sustain in the long run. Most of India wanting everything for free (VC money is not going to keep coming in forever) is not good for the business/country in the long run.