They have 500 big warehouse (supermarket ) with them , create an delivery app and give cute name like Rupemart (Rupee + Dmart) - or some thing interesting
then use exiting supermarket to deliver within 10 Min to near by area . No extra big investment required . They can beat the competition now , not later
Dmart is cheaper than blinkit because the delivery is not done , they have better margin because of this .
Wondering Even with delivery option , Why Dmart sales lesser than Blinkit
Blinkit have more stores near to customers
Blinkit delivery is faster ?
Blinkit have better quality of product (like vegetables) than Dmart
Blinkit pricing less than Dmart
I am from remote area so not sure how Dmart work and don’t have access to any of the high end super market or 10 Min delivery app.
Marketing is also probably a big factor. Zomato can monetize it’s existing base into Blinkit. In addition, assuming the infographic is true, this is total sales, they are probably burning cash(deep discounts) for user acquisition and it is not net profitable. Just typical Jio playbook - burn through cash for user acquisition and competition destruction and get money decades later over many years when there’s no one left to compete.
