Zero brokerage on delivery trades, no spam, no cross-selling. It’s easier to do this stuff when you don’t have investors to answer to. 
Quoting @nithin 's tweet:
Not having to answer to investors or chase revenue targets is a huge advantage and, honestly, a blessing. It’s what has allowed us to stick to our philosophies like not spamming users, not tracking behaviour, not having different pricing for different people, and not doing things that aren’t in the interest of customers. All of this is easy to say and harder to stick with, especially when I look at the charts of listed brokers.
One example of us sticking to our philosophy: we still charge zero brokerage on equity delivery trades. We ran some back of the envelope math on how much Zerodha customers would have paid had we charged for it.
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