AMA with Zerodha's core team

Is Zerodha planning to open its own bank? As you are already into lending, brokerage and AMC businesses?

@Karthik_Ragu Banking license is very tough to get, no such plans as of now.

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@nithin i would love if zerodha enters into insurance business, because there is sheer need of transparency in insurance industry for a common man to have hassle free claims from either health or life insurance policy. In my opinion insurance industry lacks transparency like it was the case with brokerage industry before zerodha entered.

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Ditto

Hey! @Passionate_trader Totally hear you, the insurance space does need a lot more transparency and simplicity, just like broking did back in the day.

We’ve partnered with Ditto Insurance, and they’ve been doing a solid job in helping people make informed insurance decisions without pushing unnecessary products. Many use their services now. Maybe you can give it a try too!!

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Hi
SEBI regulation is for all broker right ,but how ICICI Direct

1.Allowing sold stock amount to get credited back in bank account within 30mins?
2.Allowing 100% collateral for overnight positions?(But interest charged)
3.And they have unique feature we can add margin to exact MTF position to reduce interest how is this possible(this is most usefull features if zerodha implements,this reduce risk for broker as well as user).

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Because they are bank brokers, only bank brokers can give it asof now, but ideally this is not allowed if we stick to the circular.

We will also allow, but interest is charged.

I will check this point, but alternatively if you have some cash use it to convert your MTF to CNC, then also interest charged will be reduced.

Doe’s zerodha started providing overnight mtf position using collateral??

Not yet, in coming weeks we will.

Yes please. At what point should someone start using MTF instead of CNC is a bit difficult to decide when using cash. Will get simple if stocks/ MFs are allowed as collaterals.

May be I am facing this issue myself. It depends on how much leverage someone is interested to take.
Though CNC conversion helps here. Still would be great to have collaterals.

When allowed, @siva please also share the write up on the rules. Like if cash and collaterals are present how the use of margins will be and how will be the interest charges.( Whether it is for both components or only cash) .

50:50 rule is not valid perhaps for MTFs🤔

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This is for @nithin only.
How do you decide which features/tools make it to Kite for traders?

a) We already know what traders want,
b) We wait for enough trader feedback to pile up,
c) We randomly guess and hope for the best,
d) Or is there a proper process — where a dedicated team studies new-age platforms, competitive features in the market, and then carefully selects what to bring into Kite, combining that with trader feedback?

And how do you plan timelines for delivering features/tools?

a) “Markets aren’t running away — why should we?”
b) “We’ve got a 5-year vision. Think long-term, trade slow.”
c) “If someone is in a hurry, they should look elsewhere. We prefer to spread love… and clients.”

It genuinely hurts to see Gen Z brokers already offering seamless TFC, while Zerodha — the grandparent of modern brokers is still halfway there. Instead of fixing it, you tried to convince a Fintech Ferrari to hand over the wheels so that you can control the TFC.

Zerodha is still limping toward a half-baked TFC implementation.
The irony? The tech beast of India couldn’t handle the tool it once inspired others to build.

And let’s not even get started on the glitches, bugs, and UX gaps. It’s giving “update pending since 2021.” Kite is running in a safe mode vibe.

What happened to that Zerodha?
The one that built and shipped updates with pi at lightning speed? The one that set the benchmark?

Now, many features feel half-baked, glitchy, or painfully delayed. The minimalist, modern approach is starting to feel like an old-school bottleneck.
Pale faded trying to look aesthetic style LCD in the shiny AMOLED era.

It makes some of us wonder — has your focus shifted elsewhere? Are you working on something bigger behind the scenes?
Some cool new business like developing a small thrust class of 1 kN (kilonewtons) low bypass twin-spool turbofan jet engines for upcoming drones and flying cars.
Or building your own foundry equipped with state of the art lithography machines.

If not, maybe you should be — you’re one of the finest tech-driven brothers this country has seen.

But at the same time, many of us still deeply care about what Zerodha represents and miss the fast-moving version of it.
Would love to hear your thoughts — and hoping for a new chapter of that same Zerodha magic.

Warm regards,
With due respect, a fan and a long-time client.

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Trading from the chart is something that we could offer off the shelf (like others) if we implemented the Trading View platform. But I have said many times before, for a broking firm to rely on 3rd party for their core trading platform feature is risky.

But that apart, which feature are you talking about?

Now, many features feel half-baked, glitchy, or painfully delayed. The minimalist, modern approach is starting to feel like an old-school bottleneck.

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@nithin Agree with you technically, but disagree strategically and from a user-experience standpoint.

Why do I disagree? - Several factors : My Interpretation

Legacy Commitment: Zerodha’s continued investment in its legacy system led to hesitance in embracing modern trading interfaces like TFC, despite growing demand from a younger, more tool-savvy trader base.

Underestimating TFC: Zerodha overlooked the momentum TFC had gained—particularly its appeal among new-gen brokers and users seeking simplicity and power.

Fear of Commoditization: By not adopting TFC earlier, Zerodha hoped to avoid becoming “just another broker” in a sea of similar offerings. But this also meant missing the opportunity to lead and differentiate within that same ecosystem.

Strategic Delay: When Zerodha did adopt TFC, it appeared reactive rather than visionary—leading to a rushed execution and a noticeable dip in user confidence.

In retrospect, not prioritizing TFC integration sooner may have cost Zerodha its position as a pace-setter in the tech-driven broking space.

Zerodha could have introduced Trading View integration with a clear, transparent risk disclaimer—giving traders the choice, rather than shielding them from the tool entirely.

Oh! @nithin The list is very long, but all these features can be added within a few days as you already have the base code framework ready.

All the below listed things have been shared with the Zerodha team in community, but nevertheless will compile here again for you.
Maybe your direct involvement could move things faster.

  1. First thing first - A platform should be legible.
    Aesthetics is fine, but cant compromise on usability/visibility. Tiny pale faded text (especially the subtext), Pls give users a choice of bold bright shiny text.

When I say choices that means most of the elements should be user customizable via a master setting panel or otherwise.

People who don’t like extra features or shiny text can simply unselect all checkboxes or create a hot button which disables all enhancements simply call it “Kite Lite”.

Competitor’s screenshot

  1. P&L Info:
    We trade for Profit and that info is nowhere to be seen on Chart. You need to go to some other page to see the live info of your own profit.
    Pls bring it to the Chart.
    Some users say I don’t want to see my profit on my face because it affects my psychology. Well it affects my psychology when I don’t see it on my face.
    We have a solution for Both types: a check box which can turn on-off P&L on Chart or turn it off from the master settings panel and save your layout.

Competitor’s screenshot

  1. Order Window : Super important
    a) LTP should move live inside the order window, it is Very Imp, Everything here should be user customizable.
    Notice the Profit and SL amount prior to order, which moves as per LTP, so that you can punch order as things go favorable, no manual typing.

b) NRML: If you place the Target, the existing SL gets cancelled itself. Very Nice Feature.
Minimum clicks Maximum task (MCMT) should be the goal.

c) User customizable market protection for your choice of order legs.

Competitor’s screenshot:

  1. Optimized use of Top/ bottom/side bands : Bands are getting wasted on Kite pls populate band with shortcut buttons. (Obviously user customizable)

Competitor’s screenshot (Also notice the text legibility)

  1. Adding script to chart:
    No manually type in script to add on chart.
    Right click on chart (A sub contextual menu opens you chose option chain >you click on strike it get added on to your chart, that should be the flow)

Click-to-open watchlist on side Panel to add desired script on chart layout.
Competitor’s screenshot:

Price Label on chart:
Why is the price label visible only on the selected chart on zerodha kite?
I am sure it must be a bug, otherwise it defeats the purpose of having multiple charts on one trading system browser tab.

Competitor’s along with Zerodha chart screenshot:

6.TFC from SPOT for options:
And this is a Crazy good feature introduced by your competitor.
Select ATM or OTM from the same chart tool.
Can place LIMIT/MARKET order on strike via spot or vice versa.
Can place SL and Target together or in any combination, can place order on SPOT and SL on Strike or vice versa.
Very nice well thought implementation.

Initially I didn’t want to put the video link but since you asked for it, It become important that you know how fast competition is moving.

https://youtu.be/uvGGtw69Yf8?si=OU5ZxpTccSwLExyV

I suggest that you should have a team to study the competition, which has access to all competition platforms , take good features inspiration, refine and implement it on Kite.

Best Wishes

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But what about relying on Tijori, Sensibull, Smallcase, Streak etc? Things like analysis, fundamentals, recommendations baskets are provided out of the box by other brokers but Zerodha uses 3rd party companies for it.

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We have stake in those companies and we work closely with them, not sure if TV has office in India.

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@Rajesh_K1 Whoaa…:open_mouth:,the last one is FIRE! i wasn’t aware of this.

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Doesn’t work that way. :slight_smile:

Will get @Arockiya_Raja or @siva to respond to the rest of the things you have mentioned.

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Thankyou for the reply @nithin
I hope you have read all the lines and have seen all the images.

These feature images are real screen shots from real working platforms.

Best Wishes

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Also, they being down doesn’t affect the core trading platform that we have to offer.

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We prefer not to use a third-party platform for our core trading system, as it introduces significant risks to the business. (Only one aspect example: refer to MCX vs 63moons relationship)

Thanks for sharing your thoughts. We evaluate such suggestions and prioritise them based on their broader impact—both in terms of value to the platform and the number of clients likely to benefit from them.

Given the platform’s scale, adding features that cater to only a tiny group can sometimes introduce complexity or clutter that may affect the overall user experience. That’s why we assess such requests carefully. Every platform makes trade-offs, and while we aim to serve as many users as possible, it’s important to maintain a balance that benefits the broader user base.

Some updates in this direction are already WIP.

This is being considered for the upcoming terminal mode, which is currently under development.

To be honest, we haven’t seen much feedback around this so far, but we’ll definitely evaluate the request.

An improved version is in the works, and we’ll share more information as it progresses.

This is on our to-do list.

This doesn’t align well with the current layout, this is better suited for the terminal mode, where it will be addressed.

This is not a bug. Displaying the element on all charts causes issues in certain edge cases, so it’s currently limited to the active chart. Resolving this would require fixes at the charting library level.

I agree, it is on our radar.

I am not sure what made you think we were not doing this. We are fully aware of these points and are obviously committed to refining and implementing the best ideas on Kite, while being cautious not to compromise our own strengths


To clarify, TFC refers specifically to placing, modifying, and cancelling orders, along with managing positions directly from the chart. The term ‘TV TFC’ does not refer to the full TradingView platform. The features you mentioned are separate enhancements and are not part of TFC; these will require independent development. We appreciate your patience and encourage you to look forward to the upcoming terminal mode, which aims to address many of these requests.

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