Breakup of direct vs regular mutual fund assets under management (AUM)

Here’s some interesting data from AMFI on the breakup of Direct vs Distributor based AUM.

About 12% of the retail investors chose to invest directly, while 21% of HNI assets
were invested directly

If you include HNI, direct AUM accounts for 17% of the AUM.

T30 - Top 30 cities

B30- Beyond top 30 cities

Source: AMFI