Brokerage @ Zerodha

Why is Zerodha still continuing a flat Brokerage? I see other Brokerage Houses have started offering subscription based plans?

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Because we want Zerodha to make money too and thrive.

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I got reminded of my consultant friend’s whatsapp status

Which brokers are offering subscription plans? Are you referring to fixed monthly plan brokerage?

And some are even offering zero brokerage without any subscription plans like finvasia and wisdom capital

5paisa Kotak have come up with subscription based brokerage. I guess at some point of time zerodha has to think about it.

where in 5 paisa , link please ?