Hey Puneet.. what are these charges we are not telling? These are all clearly mentioned when opening an account - Rs 50 per month and Rs 300 annually as AMC for demat through which you can do equity as well. Since mutual funds are in demat, there is DP charge of Rs 5.5 irrespective of the value charged by CDSL when you redeem.
Rs 150 one time charge? Rs 100 transaction charges? Where did you get all of this? Expense ratio is charged by the AMC, they determine how much for direct and for regular. Nothing to do with the platform. Even if we show expense ratio differently, it won't matter as it is charged by the AMC. Didn't get what you were referring to by 30bps charge, we are not selling regular plans, and even if we did, distributors can't just charge that.