About
Amagi Media Labs Limited is a Bengaluru-headquartered software-as-a-service (SaaS) company focused on the global media and entertainment industry. The Company was incorporated in 2008 and is promoted by Baskar Subramanian, Srividhya Srinivasan and Arunachalam Srinivasan Karapattu. Amagi builds cloud-native technology that helps content owners and distributors manage, distribute and monetise video content across connected TV (CTV), OTT and FAST platforms. Its platforms unify content preparation, playout, distribution and advertising workflows in a single system. The Company also enables targeted, programmatic advertising through advanced ad-insertion and marketplace solutions. Amagi operates globally, serving customers across the Americas, Europe, Asia-Pacific and other regions. Its revenues are primarily generated through subscription-based software services and advertising monetisation solutions. The Company’s key strengths include its cloud-first architecture, deep expertise in streaming and advertising technology, scalable platforms, and long-term relationships with global content partners and advertisers.
IPO schedule
| Issue open date | 2026-01-13 |
| Issue close date | 2026-01-16 |
| UPI mandate deadline | 2026-01-16 (5 PM) |
| Allotment finalization | 2026-01-19 |
| Refund initiation | 2026-01-20 |
| Share credit | 2026-01-20 |
| Listing date | 2026-01-21 |
| Mandate end date | 2026-01-31 |
| Lock-in end date for anchor investors (50%) | 2026-02-14 |
| Lock-in end date for anchor investors (remaining) | 2026-04-15 |
Financials
| Financial Year Ended | March 2024 | March 2025 | September 2025 |
| Total Assets | 1308.08 | 1425 | 1352.16 |
| Revenue | 942.24 | 1223.31 | 733.93 |
| Profit After Tax | -245 | -68.71 | 6.47 |
Issue size
| Funds Raised in the IPO | Amount |
| Total issue size | 1788.62 |
| Fresh Issue - Proceeds go to the company | 816 |
| Offer for sale - Proceeds go to the existing investors | 972.62 |
Utilisation of proceeds
| Purpose | INR crores (%) |
| Investment in technology and cloud infrastructure | 550.06 (67.41%) |
| Inorganic growth (acquisitions) and general corporate purposes | 265.94 (32.59%) |
Strengths
- Cloud-native SaaS platform covering the full video streaming and monetisation lifecycle.
- Strong global presence with the majority of revenues from North America and Europe.
- Scalable, subscription-led and advertising-based revenue model.
- Deep expertise in CTV, OTT and FAST segments with proprietary ad-tech solutions.
- Long-standing relationships with leading content owners, platforms and advertisers.
Risks
- Continued losses in recent years may impact profitability and cash flows.
- High dependence on international markets exposes the business to currency and regulatory risks.
- Rapid technology changes may require sustained high investment in R&D and cloud infrastructure.
- Revenue concentration among large customers could affect performance if relationships weaken.
- Intense competition in ad-tech and streaming technology markets may pressure margins.
Allotment Status for Amagi Media Labs
To check your IPO allotment status:
- Visit the MUFG Intime India IPO Application Status page.
- Select the company name from the dropdown menu.
- Select and enter one of the following: PAN, Application Number, DP/Client ID, or Account Number/IFSC.
- Click Submit to view your allotment status.