We keep hearing how Gurgaon’s property market is booming, prices shooting up, projects getting sold out on day one, and everyone seems to be talking about it.
Vishal Bhargava explains what’s really going on. If you’re planning to buy or just curious, give it a watch. 
If the booked but unsold inventory (of apartments) is used by the builder to secure additional funding for their subsequent/ongoing projects, then the builder will do everything they can afford to, to prop-up the price of apartments. Such a builder would prefer a higher asking-price, even at the risk of letting apartments remain unsold, rather than actually sell at a discount.
This is to ensure that the evaluation of the unsold inventory does not reduce, which would devalue their assets (the unsold apartments, and the projected future income from the sale of these unsold apartments) against which the builder would have secured a loan. A drop in the projected value of these pledged assets would reduce the LTV (Loan-to-Value ratio). This usually requires the builder to pledge additional assets, or repay some of the borrowed capital, or increases their cost of capital (on any new loans), all of which stand to stifle the builder’s ongoing projects.