India e-Conomy Report is a research report jointly developed by Google, Bain & Company, and Temasek. Here are a few interesting charts we picked from the report. 
Overview of the Indian population landscape.
India is currently experiencing a significant transformation in its income and consumption structure. The income categories mentioned are as follows:
Household expenditure is calculated by multiplying per capita expenditure by class with the average household size for that particular class. India’s total income is estimated to be around $3 trillion in 2022 and is projected to reach approximately $5.1 trillion by 2030.
India’s social media usage
India has experienced a remarkable surge in online usage, placing it ahead of the world’s largest digital economies.
As of February 2023, India boasts a significant online presence with 700 million internet users.
On average, each internet user spends approximately 5.5 hours per day online. There are 470 million social media users in the country, with an average of 6.5 hours spent on social networks per day per internet user.
Digital adoption in India’s internet economy has reached a tipping point across various sectors. Digital consumers, defined as individuals who have used at least two paid digital services within the past 12 months, have become prevalent in the country.
India’s internet economy is projected to reach a value of $1 trillion by 2030, which is twice the value of the IT services sector. The figures mentioned represent the consolidated size of the Internet economy across sectors.
Digital financial services are expected to witness an increasing digital share in the coming decades across various sectors, including payments, lending, investments, and insurance. The data includes projections for the gross transaction value, personal and consumer loans disbursed, net flows in mutual funds, and gross written premiums.
India is well-positioned to become a significant digital export hub over the next decade. The data indicates that India’s exports, including both merchandise and service exports, are currently under-indexed compared to other Asian markets.
Tier 2 (T2+) India, which refers to the cities beyond the top 60 cities in the country, is expected to play a significant role in unlocking the $1 trillion internet economy in India.
This image highlights the complexity associated with addressing the challenges and unlocking the potential of T2+ India. Despite the immense opportunities, several factors contribute to the complexity of solving for T2+ India.
Tech-savvy Tier 2
The number of startup registrations in India has witnessed an exponential surge in recent years. DPIIT expands to the Department for Promotion of Industry and Internal Trade.
India’s internet economy is emerging as a significant player on the global stage, with a thriving ecosystem of unicorns.
Despite some challenges, India’s private equity and venture capital activity remained robust, surpassing $60 billion in deal values for the third consecutive year in 2022. While investments tapered and shifted towards smaller ticket sizes, the sustained deal volume and higher values reflect continued investor confidence in India.
Investors in the digital space are cautious due to high pricing expectations and a lack of scalable opportunities. They are also concerned about increased competition from other funds, macroeconomic softness, challenging exit conditions, talent recruitment and retention challenges, unpredictable government policies, and the cost of capital/debt raised.
Check the complete report here. Btw, credits to ChatGPT for summarising these charts 