There’s a lot of talk around Jio entering the broking industry. While we don’t know all the details yet, one thing is clear: This could help more people take part in the markets, especially beyond the 10 crore or so who are active right now.
@nithin shared his thoughts on X today.
Curious to hear what you all think. 
Would broadly agree with the points mentioned in the tweet. Unlike in the case of a telecom or a retail business, price undercutting might not be a sufficient enough reason for active traders (who also happen to be the revenue generators) to switch.
And being one myself, I’m just glad the new player will probably force Zerodha to maintain (or even lower, who knows) its brokerage fees. This is a relief, as Nithin’s recent remarks in public forums had led me to believe a price hike was on the horizon.
For now nothing is as smooth as Zerodha in my experience. As long as it stays that way, plus one year from there, I shall remain with Zerodha to the extent of 90percent of my total funds. I have kept 10 percent with other broker just to take a contra trade, if and when Zerodha goes down for 15 mins or so.
Yes. Z just works.
Now Adani going to buy zerodha to give Ambani competition 
. But seriously why didn’t Ambani, adani or tata didn’t reach you for selling out zeodha to them being the largest broker in india
Enshittification will surely happen if Z gets sold, hope it never happens or atleast management remains same ( but it almost always happens anyway … )
Hopefully, Z is too expensive and they would want to ‘create shareholder value’ by going with someone cheaper.
Might have already reached out behind closed doors but knowing the Kamath brothers, they would have definitely declined. They want to deliver value, and not be associated with negative PR names. Plus if the offer was declined, these things don’t come out in public news - it is price sensitive information.