That conveys one thing. If zerodha wants to break in to the top 3 brokers then 1 thing is required.
I have already conveyed that thing to @nithin in past. Again I repeat.
Zerodha will have to offer a 3 in 1 account. Yes it would require a banking license.
Big investors are generally reluctant to hold their portfolios with ZERODHA.
Yes its about TRUST factor which zerodha has not been able to win. I m talking about investors not traders.
Yes zerodha is loved by traders but when it comes to investors, especially BIG INVESTORS, they prefer to stay on the safer side with banking firms which offer 3 in 1 account. That’s the reason why ICICI, HDFC have managed to retain their place despite high brokerage. Big investors already have big money so they care more about trust than brokerage.
Zerodha is known for providing rich technical analysis features, indicators, good interface, light fast n steady web based KITE platform. People also love 60 day challenge equally but now with capping limit which if increased would be great.
So if ZERODHA also plans to offer ZERO balance savings bank accounts then it would jump to 3rd place in no time & would give tough competition to companies at 1st & 2nd positions.
Simply put, ZERODHA banking would make a BLAST in the market. Blast I mean DHAMAKA. Actually ZERODHA itself means same.
ZERO+ DHAMAKA= ZERODHA
If you can come up with unique & innovative things, masses are ready to follow you.
If this went on, ZERODHA banking would steal big market share & this time people from other banking brokerage firms would start flowing in to ZERODHA for opening 3 in 1 account.
Zerodha would continue to be true to its name. ZERO DHA >>>> ZERO brokerage , ZERO Balance bank account , & this ZERO would turn out to be the only HERO in market reaching top rankings one day.