So a new company wants to get listed on the bourses, the name is Mafia Trends, a clothing and apparel business.
Mafia AFAIK is a negative term, a criminal organization. It is one thing when you are naming your shop using such terms, but when you are growing, having dozens of stores, you can change your name to a more appropriate one, while retaining your old name in brackets, so that people are not confused, and slowly you remove the old name.
But to be listed on the exchanges, becoming a public limited company with such a name
Usually young men name use such names, because, well, they are young. They don’t know the implications, interpretations, depth, or the reach. But this is different.
Are there any instances that you know of like this, what do you think?
When I first saw this brand FCUK, I though it was a spell mistake, but then realised that it was an abbreviation for French Connection United Kingdom, a UK clothing range company…
I don’t know about that company, but Mafia wants to get listed. This may already has regular customers, and may get more attention, but a public limited company with such a name on the exchanges.
I am a little surprised about the name, nothing else against the company
Yes, tiny businesses do that, naming theirs with already popular brands and terms, with a small difference. We see this packaged water, I think clothing, and even electronics.
In Kanpur there is a famous sweet shop named Thaggu ke Laddu and it’s tagline is Aisa koi saga nahi, jisko humne Thaga nahi. They also sell icecream and tea with the name Badnamm Kulfi and Badnamm chai.
It’s so famous that even PM Modi mentioned it once in a political rally. CNBC Awaaz has even done a half an hour story on it.
Well like I said, doing this locally, on a small level, with product names not displayed outside is alright, it is kind of fun too. As Mafia is coming to the market, thought like that.
On a lighter note, in South India, many years ago, food items were named after actresses’ names, but this is very regional, very small level
Although it’s at local level but people from all over India come to Kanpur just to buy stuff from that shop. Whoever listens about them, comes to try it. They’ve turnover in billions, probably more than some of the listed smallcaps.
We never know if tomorrow the owner decides to expand pan India through franchise or list into the stock market
Yes, it can happen. Many commodity like businesses, with no particular moat, are entering the market.
I myself bought some shares of a tiny company from food industry a few years ago, I did not know anything about it, except that they sell food products
One day or another, a new company will enter the stock market. Definitely everyone wants a piece of profit and is willing to do what it takes to reach heights of success so it’s not surprising, really.
