Content creator’s shelf life is indeed getting smaller and smaller.
After a massive boom of creator economy in the last few years thanks to wider access to internet and acceleration done in digital economy due to covid…it looks like this is the time for consolidation of content and content creators…
Audience’s attention span is going down like stock n crypto markets from some years and the creative ones are trying their best but failing to build a loyal base for too long.
advertisements and brand endorsement income too is most likely slow down for a while due to a potential recession in many economies.
it would be interesting to see how the content creator space evolves over the coming period.