We propose that Zerodha retain the existing Kite app as the fast, lightweight core platform. In parallel, Zerodha can build a Kite Super experience — either as a separate app or as a togglable advanced mode — which layers in power tools such as corporate actions tracker, rich analytics, alerts, event filters, portfolio deep dive, and advanced charting.
We believe MTF (Margin Trading Facility) has now become a bigger driver of engagement and revenues than even options, especially among new-age traders. Yet, the current experience for MTF users is scattered — they rely on external screeners and news apps to track stocks before taking margin trades. A dedicated MTF-first interface inside Kite (or Kite Super) can solve this by offering a daily discovery dashboard showing most traded stocks, top gainers/losers, intraday movers, MTF-eligible top stocks, and sectoral heatmaps. This will help traders quickly identify opportunities while staying within the Kite ecosystem.
Alongside discovery, the dashboard can feature portfolio-linked news, watchlist alerts, and a clear margin utilization bar that highlights interest cost and potential margin call levels. One-click actions like “Buy on Margin,” “Convert Delivery ↔ MTF,” and “Repay Margin” would make the experience seamless. By giving young traders a fast, transparent, and engaging MTF UI, Zerodha can strengthen retention, capture more of the leveraged trading segment, and expand MTF revenues — while keeping the core Kite app clean and uncluttered.
Alongside discovery, an MTF module should give users complete visibility of their leveraged positions: portfolio snapshot, margin utilization meter, interest clocking per day, and real-time risk alerts (e.g., margin call triggers, circuit moves, sudden news). Integrated stock-linked news for both portfolio and watchlist can further enhance decision-making. Action buttons like “Buy on Margin,” “Convert delivery ↔ MTF,” and “Quick repay margin” will make the journey seamless. By providing speed, risk transparency, and actionable insights in one place, Kite can become the go-to MTF platform for new-gen traders, deepening engagement and strengthening Zerodha’s core revenue stream.