I am considering moving my holdings from icici direct to zerodha. What are the pros & cons?
If u r paying that ICICI direct, paying Zerodha will be nothing as it has zero brokerage for delivery. I can’t speak about cons as I have not seen icici’s platform. But Zerodha offers enuf and better than any broker in the country for free. What more do you want? 
ICICI is made by bankers Zerodha is made by traders. So any new thing ICICI does ll b in der benefit to make money, here it ll b in trader’s benefit. That’s the exact reason why it grown so big so fast.
What is your goal?
Do you want to save money on Brokerage?
Are you a day trader or investor?
I have both. I moved my wife’s demat holding to Zerodha. Please note that I do only delivery base trading.
Not yet decided to move my demat holding since still having issues with Zerodha platform as a whole.
Other options do exists if you just want to save brokerage and have a good platform.
my 2 cent
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