Some doubts regarding the market brokers workflow

General
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Hey everyone,

I’m Sanketh, a founder based near Bengaluru. I’m in the early research phase of building a platform that connects independent brokers and sub-brokers with retail investors — think of it like a marketplace where clients can discover, compare, and connect with brokers, and brokers get a steady pipeline of verified clients along with tools to manage them.

Before I write a single line of code, I want to understand how things actually work on the ground. Would really appreciate honest answers from anyone in the broking space — brokers, sub-brokers, authorised persons, or even retail investors.

FOR BROKERS & SUB-BROKERS:

  1. How do you currently find new clients? Is it mostly referrals, cold calling, social media, or something else?

  2. How do you communicate with your existing clients day to day? WhatsApp, calls, email — what does that actually look like?

  3. What tools or software do you use to track client portfolios and performance? Is it something you built yourself, an Excel sheet, or a paid platform?

  4. How do clients currently track what you’re doing with their money? Do they log into their broker portal, or do you send them updates manually?

  5. What is the most frustrating or time-consuming part of your week that you wish someone would just solve?

  6. If a platform brought you pre-verified, genuinely interested clients — would you pay a monthly fee or per-lead fee for that? What would feel like a fair price?

  7. Would you be comfortable with your verified performance data (actual returns delivered to clients) being visible on a public profile? Or is that a dealbreaker?

  8. What do you think would make a retail investor trust a broker they found online versus one referred by a friend?

FOR RETAIL INVESTORS:

  1. How did you find your current broker or adviser? Was it a referral, an app, or something else?

  2. Do you actually trust your broker? What made you trust them — or not?

  3. Would you switch to a better broker if you had a reliable way to compare their actual track record and client reviews?

  4. What information would you want to see on a broker’s profile before reaching out to them?

  5. Has there ever been a time you wanted a human adviser to guide you but didn’t know how to find a trustworthy one?

FOR EVERYONE:

Do you think a platform like this already exists in India and I’m missing it? If yes, what’s it called and where does it fall short?

Is there a reason this hasn’t been built yet — regulatory, trust, or something else I’m not seeing?

I’m not here to pitch anything. I genuinely want to understand if this is a real problem worth solving or if I’m overcomplicating something that works fine already.

If you’d rather not reply publicly, feel free to DM me or reach out on email = [email protected]

Thanks in advance — even a one-line answer helps a lot.

Sanketh

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  1. I found my current brokers through Google Search, website articles, and YouTube. The simplicity of ₹20 per order was the main selling point.

  2. Yes, I trust Zerodha and Fyers equally. Their CEOs are already publicly wealthy, so I feel they are less likely to siphon money or shares from client accounts. I also feel these firm’s moral and ethical policies are less likely to be overridden by monetary decisions from VCs or board members who are interested only in the money and not their client’s welfare ( as in listed or VC funded Stock Brokers). The rest of the brokers, I trust only to the extent underwritten by SEBI.

  3. No. I feel my brokers are already offering and committed to offering the best available services in the broker domain.

  4. I would want to see whether they have a physical office where employees actually work, a landline contact number, and customer support available over the phone. I should be able to walk in if a worst-case scenario happens.

  5. No. I prefer to stay away from human advisors for investing. I figured out earlier that their educated guess is as good as my own wild guess.

1 Like
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Thank you for such a detailed and honest response — this is exactly the kind of insight I was looking for. The point about physical presence and founder credibility as trust signals is something I hadn’t fully considered and it’s genuinely changed how I’m thinking about this.

One follow up if you don’t mind — when you were first starting out before you figured things out yourself, how did you decide who to trust? And what’s your honest take on the idea overall — does it solve a real problem or is the market too small?

1 Like
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I was composing a reply to this , before it got edited…

what do you think of the idea i have mentioned ?

I think you should work on it if the idea came naturally to your mind. From what I have observed, some of the biggest ideas often take root from the smallest thoughts that first appear in our minds.

Ideas that arise naturally are often the doorway to something much bigger. The first idea is usually just the starting point, a key that opens the path to even greater ideas waiting behind it.

If this idea genuinely came to you on its own, it is worth exploring and giving your attention to.

1 Like
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I thank you you again for your valuable time , and yea this idea came to me naturally and as i am a bit inexperienced in this particular domain i thought of asking people who have knowledge from your response i can deduce that you really somebody who i was looking forward to connect , and again so thoughts on the stuff after i edited the reply

Thank you