Let me preface this by saying, it’s incredibly hard to build a sustainable news business and even harder to make money in media. Having that, the two examples of Finshots and Signal aren’t really apt. Finshots is from the same guys that offer Ditto and the newsletter isn’t their primary business. Signal is an example of what I said about media being hard. They wanted to monetize with advertisements and haven’t been able. As we speak, they are getting acquired by another company.
As for Ken, my own personal bias is that good information should be accessible to the masses but that’s not realistic. What the Ken is doing is with subscriptions is the right thing and that sadly means, some folks will be priced out. Think of it like the FT and The Economist—quality is pricey. I wish it were different. I even wrote a giant personal rant on this because this is a topic that I feel strongly about
Coming to your question, It’s not possible for Zerodha to subsidize Ken. If you are a student, they offer a 50% discount btw
We’re doing this btw. Give us bit of time. We’re working on something.