On a serious note, see how marketing drives us towards the goldrush,
An email by IDFC for 20-21 series VII dated Oct 12, 2020 where “35% returns in the last year” is the bait:
Now today on Freecharge App, I noticed this banner which rides on current fall in gold prices:
And then innocent people fall for such marketing without really analyzing whether they need gold in their portfolio, and when do they need it, and how much, and planning how to stagger to accumulate it. This leads to situations like this.
@nithin one of the reasons why I kept insisting you earlier not to use the word “best” with SGB in Zerodha’s tweets. And thanks to your team for listening and publishing only the facts and not misleading in any way.