Copy pasting from FAQ page, https://zerodha.com/faq
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We offer different platforms - Desktop, Web, and Mobile.
NEST(ZT), Zerodha mobile, and trade.zerodha.com are platforms built by vendors (Thomson Reuters). The user interface, charting, and tools on these are average.
Pi (desktop version) and Kite (web/mobile) are our in-house trading platforms; the user interface matches international standards.
NOW is an alternative provided to a few clients who want to use NSE’s own trading platform. We don’t recommend this and do not support it. 98% of our clients use ZT and/or Pi.
NOW being NSE platform, you can trade only on scrips listed on NSE on it. You also don't get features like cover or bracket orders.