Confused…
Do companies give you cashback when you pay your credit card bills? I have heard of using a specific credit card and you get cashback. This process I can fully understand, the issuing credit card company out of the total commission that they get, say, 2.5% out of each transaction, 1% will be given back, the net commission the credit card company will get is 1.5%. This I fully understand.
When a credit card is issued, this is normally done by a Bank, wont the bank insist on opening a SB account from where payment will be collected. When I apply for a loan from a bank, the bank would insist on a SB account from where the interest and loan installment be collected. Is this not the case.
What I do not understand is when payment is due, and when you pay through this intermediary like CRED, you will again get a cash back. How and Why.
I can understand if CRED needs you to pay one week in advance as they will make use of the float money in their account and make money. What is their benefit, to give you a cash back? Do you need to give them access to your bank account or do you remit the funds to their account every time. How do they i.e CRED make money if they give you the cashback.
I fully believe in the fact that there is no free lunch, forget lunch, not even free Tea, then how come these companies are offering cash back while paying your dues. Did some search and one of the result was as follows:-
“CRED makes money by charging a listing fee for products and offers that businesses wish to display to the app users. The financial data collected from users is also made available to financial institutions to pitch additional relevant offers”
Now, I get it, they make use of users data and hence to get this data they need to attract the users. No wonder over time, for existing users, the benefits will be lower as they already would have data.
The risk which I find in doing this are
- If CRED fails to pay the money on your behalf on the due date, who bears the interest cost. I am sure this will be recorded in your credit report as well that you failed to pay. Is there a follow up mechanism with CRED in case they fail to pay on due date. If it is from a Bank account and if the standing instruction fail, banks will backvalue the transactions.
- What happens if the intermediary goes bankrupt. Is the risk of getting the small rewards worth losing the intallment amount in case they go bad.
- When money in parked in your SB account from where the standing instruction is placed to pay credit card, you get interest and money is safe, does this not match with the benefits CRED gives you in return. Also, you would have an history which can be sighted if you route all transactions through your bank account. This I am sure will be helpful when you approach the bank for a high value loan.
Apologies as my reply has nothing to do with your original query, but curious to know, how these intermediary make money and the risks in making payments to them.