Why does Zerodha not offer tips or advise?

You guys are doing so much on the trading platform and education side, why not give tips or advise?


If you were to visit a liquor store and ask the owner if whisky is good or bad, what would he say? He would definitely not say it is bad, and loose business right?

Similarly our belief is that if you ask a broker on what stocks to buy/sell, he will get you to do something to ensure brokerage is generated, he has a vested interest in you trading.

As a business we want to ensure that we can provide the best execution/reporting platforms, and empower you by teaching how to trade through our initiatives like Varsity, Zconnect, and Tradingqna.

It is about teaching a man how to fish, rather than giving him one.


Brokers are just interested in revenue, there main prerogative is to keep the client ‘active’ in the markets so that he keeps trading, churning his capital and brokerage is generated for the broker.

For this purpose, brokers give half cooked tips… which in most cases is no ‘expert opinion’. As Nithin sir said, in their own vested interest, brokers will make money whether the tip worked or not.


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