Hey, @rupeshmandal we have certain limitations when it comes to mutual fund transactions in the way we offer it, Demat + using funds in a trading account and Exchange platforms for powering MF transactions. Like I have mentioned earlier, there are many benefits as well - being able to offer direct MF for free without us continuously burning money on it, offering added benefits like SIP anytime Start/Pause or Step-up SIP, etc. We believe that the benefits far outweigh the limitations. Btw, unlike many of the standalone direct MF platforms trying to earn revenue, we have never taken any pass back in any form (investor education, etc) from the Mutual fund houses, which was a common practice until late last year when SEBI put out a circular explicitly banning this.
We are trying to figure a way to extend the cut-off timing to as late as possible. But we can’t guarantee that it will be as late as you want. And if this cut-off is the most important prerogative for you, you should take your business to the platform where you get this. As a business we have an option to decide to offer what we think is the best for our customer in the long run, you as a customer have an option to decide where you want to do your business. Eventually, the better platform wins. I don’t see a point in you continuously harping about this and wasting each others time.