Will zerodha be a threat to a traditional established AMCs?

Fundamental Analysis
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Will Zerodha be a threat to a traditional established AMCs like HDFC AMC, Reliance Nippon etc ?

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@nithin all the very best for your AMC venture…smart beta / passive investing needs to pickup in India & i’m sure you would set the trend in India.

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They are going after target retirement funds… It is a real cool product. But investor needs to be educated…

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@nithin Will the structure of the Zerodha AMC be like Vanguard where the company would be hold by the funds? That was the USP of Vanguard.