We’ve been fortunate to grow our business by staying true to our values and philosophy. Never spam, no unnecessary push, and no triggers to trade or sell anything for revenue. Unlike most companies that spend heavily on digital ads, we’ve remained focused on what truly matters to our clients.
Over 1.6 crore Indians trade and invest with us. Almost 30% of these investors came to us through referrals by other Zerodha customers. All Zerodha investors today trust us with 6 lakh crores of their assets.
We may be the only B2C company to have reached this scale without ever advertising. In hindsight, not advertising has helped us stay true to our philosophy of not pushing people to trade, no spam, etc.
India is a very tough market to earn in, and even if we had advertised, we would have given up a lot of our profits to Google, Facebook/Meta, etc.
@nithin i really loved your philosophy and the growth which zerodha has achived without ads sticking to its core fundamentals is applaudable.
But my question is as in post its mentioned zerodha most customer comes through reffral , and nse recentaly restricted comission through reffral links , can this be concern for zerodha and could be a resason for degrowth in total client previous month.
Please correct me if i am wrong .
Well done and Congratulations. But it is nigh impossible to do it like that in these times, and definitely not with a simple platform like Z. Newer brokers have to innovate and raise money to grow fast, and good on them too…
You can plan compensation through your mutual funds rather than cash. Allocate LIQUIDCASE as referral commissions. NSE might not have an issue with that.
But I am not quite sure if you can claim it as business expense and reduce tax load.
We definitely do Marketing, but we don’t do any advertising. All referrals were paid only from revenue generated and brought in no upfront cost to the business.
Sir plz do needfull. In sensex option trade i need to type sensex, cant i get directlt by strike price. By typing sensex its too much tim e taking. Plz sir do sonething. And also gtt in mtf trade not avalible do also for that plz
If yu type the current Sensex spot (75000) on the Kite web, you’ll see sensex strikes around this. The search is optimised to prioritise BFO contracts over MCX. This isn’t implemented on the Kite app yet, but our team is working on it.
Btw, GTTs for MTF trades can now be created on the Kite web and will be tagged with ‘MTF’. It’s not available on the app yet.
Further, if yu modify an MTF GTT from the app, it’ll get converted to a CNC GTT.
