Landmark Cars Limited is a leading premium automotive retail business in India with dealerships for Mercedes-Benz, Honda, Jeep, Volkswagen, Renault, and Ashok Leyland (commercial vehicle sales). The company has a presence across the automotive retail value chain, including sales of new vehicles, after-sales service, and repairs, sales of pre-owned passenger vehicles, and facilitation of the sales of third-party finance and insurance products.
As of June 30, 2022, Land Mark cars operated 112 outlets in 8 Indian states and union territories, comprising 59 sales showrooms and outlets and 53 after-sales services and spare outlets.
The company is focused on the premium and luxury automotive segments and as per CRISIL, In fiscal 2022, it is the number one dealer in India for Mercedes in terms of retail sales and for Honda and Jeep in terms of wholesale sales.
Recently it has also entered into an arrangement with BYD to become their dealer in the NCR and Mumbai region. It is also delving into industry related technology and platforms by making equity investments in Chatpay Commerce Private Limited and Sheerdrive Private Limited where it holds an equity interest of 8.26% and 19.97% respectively.
Contribution to sales in FY21
| Mercedes-Benz | Honda | Jeep | Volkswagen | Renault |
|---|---|---|---|---|
| 15.8% | 5.8% | 26.8% | 8.7% | 5.1% |
Dealership ranking by sales volumes of new vehicles
| Brand | Time Period | Rank |
|---|---|---|
| Mercedes_Benz | FY21 | 1 |
| Honda | FY21 | 1 |
| Volkswagen | CY20 | 1 |
| Jeep | FY21 | 1 |
| Renault | CY20 | 3 |
Financial Snapshot
| Period ending | ROE | ROCE | Total Revenue (₹ Crores) | Profit After Tax (₹ Crores) | EBITDA (₹ Crores) |
|---|---|---|---|---|---|
| March 2020 | -17.03% | 1.07% | 2,228.93 | -28.939 | 83.195 |
| March 2021 | 6.11% | 8.59% | 1,966.34 | 11.15 | 120.06 |
| March 2022 | 26.66% | 18.86% | 2,989.12 | 66.18 | 187.28 |
| June 2022 | 6.72% | 3.67%, | 801.90 | 18.14 | 52.83 |
For more information, you can check the IPO Prospectus filed by the company 
Important information regarding the IPO
| Issue Period | 13th December - 15th December 2022 |
|---|---|
| Price Band | ₹ 481 - 506 |
| Minimum Bid Quantity | 29 and multiples thereof |
| Face Value | ₹ 5 |
| Number of Shares | 10,909,091 shares |
| Issue size | ₹ 522 Cr |
| Date of Allotment | 20th December, 2022 |
| Initiation of Refund | 21st December, 2022 |
| Credit of shares | 22nd December, 2022 |
| Date of Listing | 23nd December, 2022 |
| Mandate end date | 30th December, 2022 |
| Anchor Investors Lock-in End Date | 14th January, 2023 |
How do I apply to the Landmark Cars Limited IPO?
You can apply for the Landmark Cars Limited IPO using any supported UPI app by following two steps:
- Enter your bid on Kite
- Accept the UPI mandate on your phone
On acceptance of the mandate, the bid amount will get blocked in your bank account. Click here to learn more.
Where do I check the allotment status for Landmark Cars Limited IPO?
You can check the allotment status for the Landmark Cars Limited IPO on the website of the Registrar and Transfer agent.
Alternatively, you can also check the allotment status on the NSE website.