Product updates over the last year at Zerodha

Hi @pyarlath

Check this post by @nithin to know the rationale with regards to how fixed brokerage isn’t really a viable option from a business point of view

And this might also lead to complacency for traders as well in both the short and long run.

I know this might sound a bit weird coming from a broking company saying that traders shouldn’t maybe overtrade, But, we would rather want our clients to stay with us for decades creating wealth rather than overtrade and lose money and generate revenue for a very short term.

Overtrading is one of the main reasons for most traders losing money most of the time.

There’s ample amount of solid research on this and many traders will also vouch for it.

Our key goal as a business is to help people do better with their money and eventually create wealth over the long run.

Thank you for your sincere feedback and kind words :heart::slightly_smiling_face:

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