Product updates over the last year at Zerodha

Hi @abcd5662

The conversation about what the business thinks regarding fixed brokerage plans not being viable business wise was fairly clear.

We honestly believe that overtrading is a risky thing to do for a trader (I’ve been a trader myself for good part of 7 years and can vouch for it) and we say this everywhere on a regular basis not just for the sake of saying it - be it on TQnA, twitter, Z-connect or even during interviews and it is not definitely some rhetoric that we try to preach others - We are trying to back it up with our products like nudges, kill-switch, virtual contract note and many other initiatives like Varsity modules like Innerworth.

Will some traders look to move away looking at lower pricing? Definitely possible but our focus as a business will be to try our best to help our clients do better with their money (trading or investing) while improving the overall product and make it the best experience for them.

While black swan event related risk factors are one key thing:

There are also other factors like the efforts that vary in let’s say the backend operations of the business for someone who takes 10 trades per month and 500 per month.

But, you are right and what you said makes sense if we look at the whole point from a client’s perspective in general.

Hopefully, we can agree to disagree here :slight_smile:

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