Why is Zerodha not working on improving phone support?

Zerodha customer service is terrible these days. I am a very active trader and their delays have even cost me money. I pay hefty brokerage monthly but still get shitty customer service.

One of my recent ticket got a response in 7 days, and even that was not a satisfactory response.

It used to be good. I hate to say, but these days, they are more interested in filling their pockets than providing an excellent experience. They can prioritize or even provide a dedicated relationship manager for their high turnover clients.

But they would rather make us go through support ticket with brain dead executives who would take ages to respond, and even after that, reply with a generic stupid answer.

@nithin

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Agree with you on this.

We are working on few things and hopefully in next few months we believe there will be a considerable positive change in terms of quality and time it take to answer tickets.

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Not only phone support. Even ticketing system works very slow. Recently for a query got response after 4 days.

@nithin You could perhaps consider providing priority support to active traders generating more than, say, Rs. 5,000 brokerage a month

We have some plans for revenue generating clients, give us couple more months.

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But then isn’t it contradicting the founding principles of Zerodha to not to discriminate between clients? I had heard it from Nithin only in one of his interviews.

I know, there is emotion role plays on not getting replies, for that Won’t it be good to include SLA resolution time in your client reply emails. At least they can wait for that much time before contacting and you guys also get a breathable time.

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Saw an article about Robinhood facing a similar issue -

Hi, Suresh Ji, I need your guidance in case of Gujarat Coke Share. I read ur query somewhere you are also having Gujarat Coke Shares. Do you have any update on the same??? My mobile no is 9977522285. Nowadyas i am searching the ways to get back my monies from these companies.

In my humble opinion, you should distinguish between revenue generating customers and non revenue generating customers. It is nice to be socialistic but then bread and butter comes from these revenue generating customer. It would be extremely risky to disappoint these customers.

Put a minimum charge for others if they want an immediate reply. Just like in some countries there is jump the que in immigration, if you pay extra. You will be escorted to a dedicated counter. You could try this.

For the rest the standard rules can apply.

When things are free, people take things for granted. I am with Icici Direct which is a fully paid broker and it is a nightmare to reach the RM or his boss and even the COO.

Even in this forum, I have seen users posting a query and when it is answered, they say expected a write up and not an attachment from Zerodha Varsity as it is bookish knowledge. Huh, Duh, ???

@nithin @siva Getting support from zerodha is really a challenge these days whether it’s via support ticket or calling your helpdesk which is painful. I had sent across all documents to transfer my mutual fund from AMC to zerodha coin but in more than 2 weeks i’m not able to see any progress. I’ve raised several messages in support ticket #20210614349766, sent email marking to support & Nithin, spoke to Kritika today… the AMC has also not received any documents so for several days seems documents are just lying in your office. Zerodha support services are really getting bad…i wonder how can you even think about removing phone support when you are struggling to handle tickets.

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I can see it was mentioned in ticket that it can take 25 to 30 days to process this, anyhow I have asked team to update latest status.

@siva …why in so many days documents have not even gone to AMC? anyway…pls expedite & let me know status

You should get update of status on ticket, please give it some time.

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thanks @siva pls instruct your support guys to respond to messages as it’s really bad…

Yeah agreed, don’t know how they even thought of removing the phone support completely…Costumer support has been too bad nowadays.

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@siva @nithin i agree with this…zerodha needs to fix the support part as it’s really bad & not expected from a leading broker. You need to continue with phone support & train your support guys to be capable & prompt…

I have similar question.
Why is zerodha not working on delisting this thread?

Yes we will continue till we improve all the aspects of our support, so no exact ETA to discontinue.