Zerodha is now too big. They dont prioritize needs of savvy traders who are miniscule % of their client-base. New brokers like Dhan have to be at their best and are doing everything they can to grow. Infact this is how and why startups in any field always have a chance - established “Elephants” stop innovating and improving.
Too much money is an intoxication. @nithin and the top management are humans after all. They are stupid drunk now!
Mind you, fast forward 5 years when Dhan gets big - they too could start drinking and smoking whatever Zerodha Top Management is on. Nature of life and people.
The issue with these changes is that as you grow bigger, making changes become much harder. Also we have been very conscious that we don’t make any changes that can turn into a technical debt in the future. Making quick changes work okay when you have few customers, but as the business increases, the compromises made show up and can hurt the business and customers. We have learnt this from past experience.
But that said unpledging and selling on the same day has taken too long and this is on us. It has taken time because of our dependency on the vendor who manages our order management systems.
Understood. But you also have more resources, more experience, more everything. So, I am inclined to think there is more to this deficiency & lack of continued innovation.
What good is a reply and pretend taking up of responsibility? You know how long it has been no? Go and check when this thread was started.
any tentative ETA?
If you didn’t scroll then here’s more details for you. Here’s a team member saying they’ve started working on this feature in Dec 2019. Based on that you can estimate how long it will take for this feature to roll out.
You are not permitted to sell the pledged shares during this time if you pledged shares and received additional margins for trading in Equity F&O. Peak margin penalties will apply to the sale of any pledged shares.
Selling the pledged shares properly entails:
Close all open positions currently in existence where the pledged margins are being used,
request for holdings to be unpledged,
Un Pledging shares typically take one working day. You can sell the shares without any hassles once the unpledged has been processed.
What kind of logic is that ? Plus I think the % of users who have such feature requests are fewer than that. And that was my point. They probably dont want to be prioritizing for that tiny % of users.
More resources and better manpower can make things better. Ofcourse there has to be the “will”. Priorities could get in the way too. Newer Startups don’t have that issue
Yeah true…its all about priorities. Earlier, vaccines needed 5-10 years to come into production and then look what happened once Covid striked. It came into production within a year. So we can say instant unpledging and selling was never Zerodha’s one of the top priorities thats why it got delayed and the worst thing is that they never even give an approx timeline when a new feature will be added.
for e.g. Consider that in Kite Web we can’t see both absolute change and % change of a scrip simultaneously. This feature request is 3 years old I guess.
Plus I think the % of users who have such feature requests are fewer than that. And that was my point. They probably dont want to be prioritizing for that tiny % of users.
