Zerodha: Honest Feedback from a Common Zerodha User — Trading, Analytics & Product Gaps

Hai - @nithin @nithin_kumrr @siva @Arockiya_Raja

My Honest Rating

  • Platform reliability (Kite / Web app) : 80/100 — Clean, fast, reliable. Full credit.
  • Market Analytics : 0/100 — The moment you go beyond order entry, the gaps are glaring.

1. Intraday Order Management

Auto SL + Target after Entry [MISSING]

Right now, after an intraday limit order fills, I have to manually place the stop-loss and target orders separately. If my entry executes while I’m in a meeting or away from the screen, my trade is completely unprotected.

Request: Allow bracket-style SL + target orders to be attached at the time of placing the entry order — so the moment the entry fills, the SL and target go live automatically. This is basic order management that most professional platforms already offer.


Trailing Stop-Loss [MISSING]

When a trade moves in my favor, I want the stop-loss to trail the price automatically, locking in profit as the market moves. If the market reverses, my gains are protected without me needing to watch the screen continuously.

This is especially critical for intraday traders who cannot monitor charts every minute. Trailing SL is a fundamental risk management tool — not an advanced feature.


Many users have been requesting these two features for years, and the response has consistently been that they are “in progress.” However, they are still not implemented.




At the same time, the founder posted about new terminal features in October 2025, and a complete restructuring of the web application was delivered within roughly four months and released around March 2026.

Given this timeline, it is difficult to understand why core risk-management features like Auto SL + Target and Trailing Stop-Loss are still pending, while large-scale UI and platform changes have been completed quickly. These features are fundamental for intraday traders and should be prioritized.

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2. Swing Trading & GTT Orders

GTT: Price-Based SL, Not Just Percentage [NEEDS IMPROVEMENT]

The GTT currently supports only percentage-based stop-loss and target inputs. As a swing trader, I place stop-losses based on chart structure — specifically the swing low of the setup. There is no clean way to convert that price level into an exact percentage upfront.

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Request: When creating a GTT from holdings, show both options side by side — percentage-based and price-based input. Let the trader choose. Like same we want order window too, This is a simple UI change, but it makes GTT genuinely usable for swing traders.


3. Transparency on the Roadmap

The “It’s on our To-Do List” Problem [ACCOUNTABILITY GAP]

Many suggestions on TradingQnA receive a “noted, it’s on our to-do list” response — and then nothing happens. A year passes, the same response is given again, and traders have zero visibility into whether the request was seriously considered or quietly dropped.

Request: Publish a transparent monthly update —

  • what is actively in development
  • what was shipped
  • what is on hold.

Even a simple public changelog once a month would let the community plan around Zerodha’s roadmap instead of guessing. If something is not going to be built, just say so — that is also useful information.


4. The Fragmentation Problem

A new trader using the Zerodha ecosystem has to manage all of these separately:

Tool Purpose
Kite / Web Core trading
Coin Mutual funds (separate app)
Pulse News (separate website)
Technicals Screener (separate website)
Streak Strategy builder (separate website)
Sensibull Options & OI (3rd party)
Tijori Financials & fundamentals (3rd party, mostly paid)
Kite API Developer access (separate portal)
TradingQnA Community support (separate website)

Remembering and navigating nine different products is a significant burden, especially for new traders.

Request: Scalpers, intraday traders, swing traders, and long-term investors all need different workflows — but the core tools (market analysis, technicals, fundamentals, portfolio analytics, news, and smarter order management) should live in a single integrated experience.

Zerodha has data relationships with NSE, AMFI, CDSL, and NSDL. This publicly available data can be surfaced meaningfully inside the platform:

  • Delivery volume % for any stock
  • FII / DII net activity
  • Mutual fund buying or selling in a stock
  • Shares traded vs total shares issued
  • Promoter holding changes
  • etc

All of this is extremely useful for traders and investors. Currently it is either scattered, missing, or hidden behind third-party paid walls.


5. Streak & Analytics Tools

Old Streak vs New Streak [REGRESSION]

The old Streak was easier to use and had more screening options. The new version is harder to navigate. More critically — the screener in Streak only supports up to the daily candle timeframe. Weekly, monthly, and yearly candle-based screeners are not supported at all.

This effectively limits Streak to short-term traders only. Swing traders and investors who screen on weekly or monthly candles cannot use it. Is that the intention?


Technicals.zerodha.com Heatmap [NEEDS IMPROVEMENT]

Three options on a single-page website is not a useful analytics tool. Calling it “simple” is technically accurate — but simple here means it has very little practical value. This needs substantial expansion to be genuinely useful to traders doing any kind of sector or market analysis.


No Native Financial Screener [MISSING]

A basic financial screener — filter stocks by PE ratio, revenue growth, debt levels, promoter holding, return on equity, etc. — is a foundational tool for any investor. Zerodha does not offer one natively.

Tijori is the suggested workaround, but the meaningful features require a paid Tijori subscription. This gap should be closed with a native tool inside the Zerodha ecosystem.


Sample websites


Closing Note

I use Zerodha every day and I want to see it succeed. These are not general complaints — these are specific gaps that affect real trading workflows for real traders. The execution quality of Kite is genuinely good. What I am asking for is the same level of ambition applied to analytics, order management, and ecosystem integration.

The platform serves order entry well. It does not yet serve traders well.


3 Likes

I used to be a big fan of Zerodha, but over the past couple of years, and used to recommend it to everyone, it feels like they’ve lost their edge. The focus seems to have shifted more toward UI and attracting new users rather than actually addressing existing customer needs. There are frequent technical glitches, and what’s more frustrating is the lack of acknowledgment when issues occur.

Even some very basic features are missing—for example, there’s no cart option for mutual funds. If you want to invest in multiple funds at once, you have to make separate payments each time, which is so inconvenient. The market is falling frequently these days and it is obvious many people would want to invest some lumpsum amount in multiple funds.

The sad part is their typical response is, “We’ve noted this and will work on it,” but there’s rarely any actual follow-through. They need to focus on understanding and prioritizing their clients’ needs first, instead of rolling out features that few users actually care about.

I’ve used several platforms so far, and their support experience has been the weakest—slow responses and rarely any ownership of problems. I’ve even received incorrect responses from them, and when I questioned it, there is an apology and request to ignore the response.

On the other hand, Dhan seems to be improving significantly, especially from a trading perspective. Hopefully, Zerodha will start taking client needs seriously and prioritize implementing both essential features and basic requirements soon.

4 Likes

Working on these already.

Currently working on trailing sl, pnl alerts, new SIP flow, US stock investing, screeners.

Thanks for your feedback, will share it internally.

1 Like

Public Issuetracker like the Google issuetracker with severity and priority would be great for transparency. But, just a public Google sheet with severity, priority and timeline would just as easily do the job(which I’m sure you already have).

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On the other hand, If I don’t care about MFs, I don’t have to install that app or have that bulk in the main app. Same goes for options or news or developer API or Tijori. Fragmentation provides choice. I can create something tailor fit for my trading style without the unnecessary bulk.

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I accept this.

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https://tradingqna.com/t/re-introducing-kite-mcp-connect-your-kite-account-to-ai-assistants/182563/12?u=shubha_dip

Also 1 year still this feature not available

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@siva @Arockiya_Raja

From Oct ’25 till now, you guys are working while traders’ very very very very very basic must-needed features remain pending; in the same Oct’25–Mar’26 period, you readied a new terminal mode from scratch to production ready.

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Most features in Zerodha feel like, I asked for a sword before going to war, but was told ‘go ahead, we’ll build it Soon.’ Until then, I’m forced to fight big players with bare hands. Will the sword arrive only after the battle is over? :crossed_swords:

FWIW, there is a quite a bit of historical context on this topic, already available publicly.


Here’s a summary of the same from a previous discussion on why a public roadmap to showcase the backlog with timelines is not a priority, and confirmation from the ultimate source.

Based on the posts on this forum over the subsequent 2 years, IMHO, the assumptions and the conclusion from 2 years ago in the above linked topic-thread, are still valid.


Also a couple other recent discussions [1] [2] that are relevant for folks unsatisfied with the operating-point / compromises chosen by their current broker in the form of the features and aspects chosen to prioritize.

Sharing all this here with the hope that it saves everyone a lot of time/heartache avoiding rehashing already discussed aspects, and focusing on anything new (if there’s any).

1 Like